Good news, everyone! Today I’m talking about something different… something that’s not too obviously entertaining, at least not until we put it in perspective. I’m about to discuss the wonders of product design development, and before you get yawning, just allow me to bomb you with a paraphernalia of examples alluding this subject: disposable razors, post-it notes, roomba vacuum cleaner, coca cola bottle, tea bags, video game consoles, electric cars… you see, product designers are professionals whose occupation is finding new ways of materializing innovative and useful concepts into products that improve our lifestyle. Have you ever considered that? Well, it’s true!

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The power of a new product design can be outstanding, and it can make or break a business. Do you suppose coca cola would be such a popular drink if it was marketed in a regular bottle? Do you imagine the Nintendo Wii would be such a hugely successful video game system if it hadn’t been designed in such a unique fashion? Think again! When it comes to entertainment – and even when it comes to daily routine – we, the consumers, crave for innovation… the kind that’s usually provided by product designers. It’s actually funny that we’re mostly not aware of such subtleties, but I think the modern world would be much bleaker without this trade.